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About
You To produce copy that works for you, I need to grasp where you're coming from...and where you're trying to go. What is your primary aim, the motivating vision behind this project? |
About
Your Audience Who are the people in your audience? What messages do you want them to absorb? What actions do you want them to take...in the short term...in the long term...and toward what end? |
About
Success |
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What Are My Strengths?
Asking questions. Chief among them: "Why?" I don't ask questions to be annoying, but rather to ensure that we're putting strategy before tactics. Boiling it down. Conveying a message with an economy of words. Adopting your voice. (This sometimes conflicts with #2.) Some of my clients know what they want to say...they just don't have time to execute. Adding flavor. Finding an angle in otherwise mundane material to engage your audience. Let's talk about your communication needs. Mark Wright
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What I'm
Working On
Climate Change Article
Writing Online
Publishing |
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