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Working Together Begins with Questions
Plotting a course for success. About You
To produce copy that works for you, I need to grasp where you're coming from...and where you're trying to go.
What is your primary aim, the motivating vision behind this project?
About Your Audience
Who are the people in your audience? What messages do you want them to absorb? What actions do you want them to take...in the short term...in the long term...and toward what end?

About Success
What does success look like to you for this project?
Do we have measurable goals? What time and budget parameters must we observe? Clearly defining your ends will help us achieve them.



What Are My Strengths?

Asking questions. Chief among them: "Why?" I don't ask questions to be annoying, but rather to ensure that we're putting strategy before tactics. 

Boiling it down. Conveying a message with an economy of words.

Adopting your voice. (This sometimes conflicts with #2.) Some of my clients know what they want to say...they just don't have time to execute.

Adding flavor. Finding an angle in otherwise mundane material to engage your audience.

Let's talk about your communication needs.

Mark Wright
301-576-1683


What I'm Working On

Climate Change
As executive director of the Association for Commuter Transportation, I'm working to support members' efforts to reduce congestion, and thus the greenhouse gas emissions from transportation.

Article Writing
Article writingI'm a long-time contributor to the Self Storage Association's member magazine, The Globe, with articles on a wide variety of topics. Other clients from the not-too-distant past: BNI and the Motorist Assurance Program.

Online Publishing
If you share a condo, apartment, loft or similar space with a pet, I invite you to visit CondoCritters. It's in beta form and camped out in the blogosphere during its development.http://condocritters.blogspot.com/

Helpful Tips

Referrals
Given my own time constraints, here are writers to whom I'm comfortable referring prospective new clients:www.lauramullane.com
:: Laura Mullane
:: More...

Tips
If seeking freelance writing assistance is a new experience for you, these outside sources offer helpful insights:

How to Hire a Freelance Copywriter or Graphic Designer

Frequently Asked Questions on Hiring Freelancers

Lessons In Not Sucking: Working With Firms & Freelancers
 
 
Web www.markwright.com

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