Find a Graphic Designer

by Mark Wright

Searching for a graphic designer? Here are a few things to keep in mind:

...about yourself:

• Do you have a very clear design concept that you want a professional to execute...or do you need a designer to develop several concepts for your consideration?

• If you KNOW that you DON'T KNOW what you need, but you're seeking a design pro to consult with you in defining your choices and arriving at some parameters, be sure to say this right up front. Be prepared with a budget for this consulting/formation phase of your project.

• What do you know--and not know--about design and printing? Will you need a designer to be a good guide/teacher? Do you want someone to follow your directions in minute detail? Know your own limitations, expectations, and project management style--then be candid about them as you interview prospective designers.

...about your organization:

• How do your design goals for this project fit with your organization's mission, image, and the graphic elements (colors, formats, logos, etc.) used in other materials/visuals?

• Does your organization have this project in its budget? Is that budget time-sensitive (i.e., will this project--and your contract with a designer--overlap fiscal years)?

• In searching for designers, beware the "my spouse's second cousin has a nephew who does graphic design on the side and can cut us a great rate as a personal favor to me" scenario.

• What internal approval processes will you and your designer have to navigate to bring this project to successful completion?

...about the designer:

• Is this person a real professional? (You'll know by the questions he asks and the manner in which he establishes a business relationship with you.)

• Does she show you samples of related work, offer references, and ask you (appropriately) probing/clarifying questions about the project and your organization? (All are hallmarks of a bona-fide professional.)

• Does your prospective designer listen attentively, then clearly communicate back to you her understanding of your needs? (A two-way conversation is vital.)

• Does he utilize some form of written agreement that outlines what you'll receive, by when, for what price, spelling out who will own the rights to the finished work, etc...etc...? (A designer who can balance the aesthetic side and the business side of a client relationship is most likely to deliver what you need--within your budget.)

• I've collaborated off and on for years with Gail Peck of Silver Spring, Maryland-based Peck Studios, so I'm comfortable recommending her.

Mark Wright is a freelance writer based in Rockville, Maryland. Find details about his services at www.markwright.com. Copyright © 2003-2005 by Mark Wright Communications LLC. All rights reserved.

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